Renown Home to "Communications Team of the Year"
July 20, 2022
Renown Health team recognized nationally for excellence in health care communications and outreach.
Each year, Ragan Communications and PR Daily celebrate the most successful teams in the communication, public relations, marketing and employee wellbeing industries. As the leading voice in organizational communications – both internal and external – Ragan Communications recognizes the industry’s best communications teams. This prestigious award recognizes professional excellence while inspiring and engaging other current and future communicators regarding best practices.
This year, Ragan Communications and PR Daily have selected the Marketing, Communications, Patient Experience and Community Outreach Team for Renown Health as “Communications Team of the Year.”
In selecting Renown Health for this honor, Ragan judges noted that Renown Health earned its spot as a “Communications Team of the Year” for their communications response to the COVID-19 pandemic and for engaging the community to build a high-quality, trusted and desired health care experience, brand and reputation.
Specifically the judged noted that Renown “implemented a Health Incident Command Structure to serve the community, organizing communications resources to mitigate, prepare, respond, communicate and recover from the COVID-19 outbreak and enhancing Renown ‘s capacity to provide access to care. The Renown team also implemented a plan to communicate safety, and prevention messaging, creating and distributing timely, accurate, and relevant communications customized to audience needs to reduce anxiety and maintain Renown’s leadership position for patient safety.”
Judges also noted the success of the inspirational brand and messages of the “Fight the Good Fight” campaign, which helped to inspire and motivate a community through a difficult time. Through the pandemic, the Communications team also successfully implemented a new website, renown.org. Over 2.2 million people a year now visit the site to find a doctor by reading honest reviews from certified patients for Renown Medical Group providers, enroll for Hometown Health insurance benefits or seek health information or care.
The Renown Health Marketing, Communications, Patient Experience and Community Outreach Team is led by Suzanne Hendery, Cristal Herrera, Emily MacMillan, Whitney Hansen and Annie Zucker and represent professionals with research, digital, web, communications, marketing, outreach, customer service and relationship-building expertise. The team was selected as one of three health care organizations and amid a flood of impressive entrants from all industries including Twitter and 3M.
Commenting on the team, Thomas Graf, MD, FAAFP, CEO of Renown Health said, “We are very proud that Renown Health has been honored for excellence in communications. Improving the health and wellness of an entire population of people is a huge task- and it takes all of us, working together, to accomplish great things. We focus on preventing illnesses, and we benefit from a team of professional communicators who believe in- and demonstrate our mission- to keep people healthy, to make healthcare more accessible and affordable, and to achieve the vision of a healthy Nevada.” Renown Health is hiring key roles to support the health and well-being of our community, and encourages those with a passion for service to join the Renown family to Fight the Good Fight. Apply at careers.renown.org.
About Renown Health
Renown Health is the region’s largest, locally governed, not-for-profit integrated healthcare network serving Nevada, Lake Tahoe and northeast California. With a diverse workforce of more than 7,000 employees, Renown has fostered a longstanding culture of excellence, determination and innovation. The organization comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the region’s largest, locally owned not-for-profit insurance company, Hometown Health. Renown is currently enrolling participants in the world’s largest community-based genetic population health study, the Healthy Nevada Project®.